Inquiries welcome at greenladystudio@gmail.com.
Banner Photography: Eric Lubrick.
1. Just prior to Pinterest's 2010 launch, Lindsay pitched her original concept “Storyboard” to LOUISVILLE BRIDE. The 3-page column ran biannually through 2013 and provided an inspiration collage on a theme, such as Victorian curiosities in Fall/Winter 2011 issue, that she translated into concrete wedding ideas. 2. EDIBLE LOUISVILLE picked up Lindsay's creative collaboration with photographer Richard Gary and Louisville bartenders in May 2018. 3. Since working full-time at Martha Stewart Living Omnimedia from 1996 to 2000, Lindsay has served as Writer, Editor and Creative Director for advertorials, microsites, websites, advertising, direct marketing, and brand identity.
Creative Direction & Styling: Stephanie Lindsay; Photography: Eric Lubrick; Cake: Stellar Sweets.
Creative Direction & Styling: Stephanie Lindsay; Photography: Eric Lubrick.
Creative Direction & Styling: Stephanie Lindsay for "Storyboard: Prairie Girl" in LOUISVILLE BRIDE Spring/Summer 2013. Photography: Jessie Kriech Higdon.
Creative Direction & Styling for "Storyboard: Feels Like Modern Times" in LOUISVILLE BRIDE Fall/Winter 2012; Photography: Jessie Kriech Higdon.
Creative Direction & Styling by Stephanie Lindsay for "Storyboard: Creative Collaboration" with Dane Waters as bride collaborator in LOUISVILLE BRIDE Fall/Winter 2013; Photography: Carrie Marie Burr.
Styling: Stephanie Lindsay, Photography: Richard Gary.
Featured May 2018 by EDIBLE LOUISVILLE.
Lindsay wrote her first nationally published piece for MARTHA STEWART LIVING in 1997. She worked for three years story-developing, writing, producing and eventually creative directing over 12 printed advertorials for Cotton Inc. and provided conceptual direction for many of those. She also worked on campaigns for ACE Hardware, Martex, and Minute Maid.
For house ads, Editor-in-Chief Stephen Drucker supplied the concept direction while Lindsay wrote the body and occasionally the headline as well. In the case of this launch ad for askMartha Weddings, when the original ad creative was pulled last minute, Lindsay provided concept direction, headline and body.
As freelance Writer for Chanel, 2001, Lindsay participated on a large team of primarily full-time employees who supplied headline options for this international re-launch ad campaign. The final two selections were tested internationally in focus groups. One was Lindsay's own headline--THE ONLY THING BETWEEN US.
After leaving full-time, Lindsay regularly freelanced as a Writer for various Martha Stewart Living Omnimedia brand properties, including Martha Stewart Everyday. She wrote the "romance" copy for the page headlines, introductions and body copy of this 26-page holiday mailer which hit the mailboxes of homes across the U.S.
The week leading to the opening of the new flagship store, this Lipman Agency ad campaign ran daily in THE NEW YORK TIMES. Each day the crowd collage grew larger with Lindsay's countdown copy, inspired by song titles and lyrics from British icons like The Clash, Roxy Music, and David Bowie.
Lindsay served as Writer and Editor of copy and navigation for The Harmony Hotel's startup website. Later re-designed (shown here) by another team for mobile and social media purposes, the site, as shown here, is still peppered with the original copy and voice that Lindsay worked closely with the client to develop.